Affiliation of Author(s):

经济与工商管理学院

Journal:

管理工程学报

Key Words:

新产品开发创意；零售商；海尔

Co-author:

喻子达

First Author:

钱丽萍

Indexed by:

Journal paper

Document Code:

72664

Volume:

23

Issue:

2

Page Number:

32-36

ISSN No.:

1004-6062

Translation or Not:

no

Date of Publication:

2009-01-01