Bingjia Shao, Yinghui Zhu, Pianpian Yang, Yan Qin,When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems, Journal of Retailing and Consumer Services, Volume 88,2026,104534, (SSCI检索，JCR一区)
发布时间：2026-05-04
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