Hongxin Teng holds a Ph.D. in Management and is a master’s supervisor at Chongqing University. As a first or corresponding author, he has published research in leading academic journals, including Journal of Marketing Research (UTD-24), Journal of Business Research (ABS 3, SSCI Q1), European Journal of Marketing (ABS 3, SSCI Q1), Journal of Manufacturing Technology Management (SSCI Q1, SCI Q1, CAS Q1), and Nankai Business Review. He also has a working paper under revision at Journal of Marketing (UTD-24).

He is currently the principal investigator of a Young Scientists Fund project funded by the National Natural Science Foundation of China and a General Program project funded by the China Postdoctoral Science Foundation. He was also selected for the 2025 National Postdoctoral Fellowship Program, Category C. In addition, he serves as an ad hoc reviewer for academic journals such as European Journal of Marketing.

Research Interests

His primary research interests are service marketing and marketing strategy, with a particular focus on:

1. Customer Loyalty Programs

2. Omnichannel Retailing

3. Corporate Philanthropy

Research Methods

1. Causal inference using secondary data

2. Scenario-based experiments involving consumers and corporate managers

3. Text analysis methods, including LDA and BERTopic

Selected Academic Awards

April 2025

Creative Insights Award, Marketing Science and Innovation Conference (MSI)

November 2024
Second Prize for Best Paper, JMS China Marketing Science Annual Conference

July 2024
Third Prize for Outstanding Paper, Doctoral Student Forum of the Chinese Marketing Association of Universities

July 2023
Second Prize for Outstanding Paper, Annual Conference of the Chinese Marketing Association of Universities

May 2021
Third Prize for Outstanding Paper, Marketing Science and Innovation Conference (MSI)

October 2020
Second Prize for Outstanding Paper, Annual Conference of the Chinese Marketing Association of Universities