Pianpian Yang

Associate Professor

Contact Information

  • Phone:

    yangpianpian@cqu.edu.cn

  • Email:

  • Address:

    School of Economics and Business Administration, Chongqing University, 174# Shazhengjie Street, Shapingba, Chongqing

  • Papers
  • Research Interests
  • Grants and Awards
  • Teaching
  • Monographs
  • Activities
  • Practice
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Overview

杨翩翩,管理学博士,现为市场学系副教授。主持并参与多项国家级科研项目,并在《Management and Organization Review》、《Journal of Production Innovation Management》、《Journal of Business & Industrial Marketing》以及《管理评论》等SSCI期刊及中文重要期刊上发表论文多篇。为本科生、研究生和MBA授课。讲授的本科课程包括:《消费者行为学》、《品牌管理》(获评2020年度重庆市高校精品在线开放课程)、《市场营销学》等。

Education
  • Xi'an Jiaotong University--Postgraduate (Doctoral)
  • Xi'an Jiaotong University--Undergraduate (Bachelor’s degree)
Positions
  • Chongqing University,